Mr. Soof – By TLV2GO

First Impressions

Mr. Soof – By TLV2GO caught me off guard in the best possible way. Walking up to this four-star property on Sderot HaTmarim, I wasn’t expecting much — honestly, the name had me scratching my head a bit. But there’s something refreshingly unpretentious about the whole place that immediately puts you at ease. The lobby has this modern, clean aesthetic without trying too hard to impress, and the staff genuinely seemed happy to see guests arrive.

Location & Getting Around

You’re right in the heart of Eilat here, which means you can actually walk to most places you’d want to go. The beach is maybe a seven-minute stroll, and all those waterfront restaurants and bars are within easy reach. What I really appreciated was being close enough to the action without dealing with the constant noise — you know how some Eilat hotels can get pretty rowdy, especially during peak season. The parking situation is straightforward too, which isn’t always a given in this part of town.

The Rooms

My room was larger than I expected, with this nice balance of comfort and functionality. The air conditioning works like a dream (crucial in Eilat, obviously), and the bed was genuinely comfortable — not just hotel-marketing comfortable. There’s enough space to spread out your stuff without feeling cramped, and the bathroom has good water pressure. The decor is simple but thoughtful, sort of modern Israeli minimalism if that makes sense.

Dining & Amenities

The breakfast spread is solid — nothing fancy, but they cover all the basics with some nice local touches. Fresh fruits, decent coffee, and they actually make a proper shakshuka if you ask. There isn’t a full restaurant on-site for dinner, but honestly, with Eilat’s dining scene right at your doorstep, you’re not missing much. The rooftop area is where this place really shines though — great views of the surrounding mountains and a perfect spot for evening drinks.

Why Guests Love It

What makes Mr. Soof work is that it doesn’t pretend to be something it’s not. It’s a well-run, comfortable hotel that gets the fundamentals right without any unnecessary bells and whistles. The TLV2GO management clearly knows what travelers actually need — reliable wifi, clean rooms, helpful staff, and a location that makes sense. For the price point, especially considering Eilat’s generally inflated hotel rates, it delivers solid value. You’re paying for comfort and convenience, not marble lobbies or pretentious amenities, and sometimes that’s exactly what you want after a day exploring the Red Sea or hiking in the desert.